Choosing the right picture frame

Custom picture framing has become a cost-effective way to breathe new life into an interior space without breaking the bank. With a wide variety of materials, moulding and colours to choose from a tailor-made framed piece can bring harmony to a home by balancing different interior design elements with framed artwork.

What do you need to consider?

When thinking about the perfect frame, the two factors that should influence the customisation process are the existing interior design themes in the room the artwork is intended for, and most importantly, the artwork itself. The frame should reflect these two elements and bring them together, serving as the supporting act for the show’s star, the artwork. The gap between an art piece and interior style can be bridged by choosing the right frame for your artwork first and then considering the interior.

Where you want your frame also influences the designs to consider. If the room has a strong style the frame can embrace, then it’s worth looking for materials and finishes that can bring together both elements. For example, a minimal or industrial interior could be met with a simple, sleek black flat profile metal frame. In contrast, a rustic coastal property would suit a distressed whitewashed wooden frame. For ideas matching different design philosophies with colours and materials, check out our trends and ideas.

Metal or wood?

Choosing the moulding material can be daunting, especially with the large number of options available on eFrame, so it’s worth looking at the unique properties of each to determine what’s right for you.

Wood has a long history in the picture framing industry, and the modern-day is no exception. Natural, or open grain wood, provides a warm rustic complement your walls and art, with various profiles that satisfy a range of design preferences. Frames that feature their natural grains can also be ordered with a stain finish in lots of different colours to suit a variety of paintings, family photos and other traditional media perfectly. However, if wood grain and texture aren’t to your taste, then painted wooden frames can be a great option to bring a more modern aesthetic to your space. Painted wooden frames can also be found in a range of more traditional and ornate designs. Happy with wood? Start browsing our wooden frames.

Metal mouldings provide the advantage of being incredibly strong and lightweight, allowing them to support a large frame and remain thinner than a wooden alternative. These thinner borders suit a minimal or industrial looks, and they direct the focus onto the artwork. These aluminium frames are available in lots of different colours and finishes, like polished and brushed. Check out our metal frames online today.

Size is everything

The size of the frame can have a significant impact on how people perceive your framed art, as well as your home itself. A big framed piece can make a statement and pair with a fireplace, sofa or bed effortlessly. Alternatively, small frames are great for staircases or bathrooms where open wall space is a luxury. Whatever the size, make sure to get the measurements right to achieve a perfect fit. Look at our size and measuring guide for more info.

Size isn’t just about the dimensions of the artwork; it’s also about the size of the frame. With a variety of mouldings, thick and thin, it can be hard to decide what profile to go for. Wider frames can add presence to a large piece hanging over furniture and can often be used as a decorative accent, making them feel like a part of the artwork. Medium width frames push an image forward, and thin frames are great to bring attention straight to a print or to use for a group of frames.

Let’s talk colour

Our wide variety of paint finishes for our wood frames makes them an excellent choice for fitting a theme. However, if you desire an attractive frame to fit your home, then it’s essential to find a tone that creates a cohesive theme, which can be tricky to do. To find colours that will fit your wall, the first step is to separate your dominant colour from your undertones.

The fundamental point to remember is that some colours will have warm undertones and some with have cool undertones. These are determined based on the tints used to make the paint. An example being emerald-green, which is made from green (a warm colour) as the dominant colour with a hint of blue, creating a green with cool undertones.

These tints, or undertones, should influence your decision-making process as all the materials available, even natural finish wooden frames, possess undertones that can easily complement any environment. If you are after a subtle hint of colour, then the undertones are what to focus on; for example, a cobalt blue wall would match a silver or cold-toned gold frame, whereas an olive-green backdrop would suit a warm gold or an antique wooden frame.

If subtle is not in your nature and you are keen for a vibrant frame to make a statement, the same rules apply. A bold colour can go hand in hand with eye-catching artwork, especially if selected carefully. Selecting a frame colour that matches a dominant element of the artwork being framed will bring a sense of stability to the piece and create a very pleasing display. Additionally, selecting a colour that matches a small part of the artwork will draw attention to the frame, making the image pop.

Do my frames need to match?

Frame choices can be influenced by what frames you already have in your house. Matching frames with one another will create a put-together look and are a helpful tool to create a coherent design theme in your space. On the other hand, having a well-selected variety of mismatched frames is an excellent addition to a room with an eclectic bohemian design.

Should I mount my picture?

Mounts are a great way to add a decorative touch to your display; available in a variety of colours – they can truly fit any theme. Their use stretches far beyond complimenting design choices. Their appearance brings a tidy and formal look to artwork and focuses you on what’s important. They are instrumental in controlling the size of the frame, increasing the presence of a small image or creating a display of frames with equal sizing when the images vary. Our guide on finding a suitable mount for your image may be helpful.