Over 3 million pictures framed
Handmade with pride in Britain
It starts with the materials
Our buyers work closely with suppliers like Larson Juhl and Nielsen Bainbridge to satisfy those looking to furnish their homes and offices with the latest interior trends.
Delivering an authentic experience is crucial to us; so many mouldings are finished in countries famous for their unique take on interiors. For example, Italian guilders hand finish decorative frames with the same skills passed down by the generations responsible for introducing the Baroque movement. In contrast, simple white frames are produced in Sweden and Norway, known for their clean and calm living.
You'll know it
when you feel it.
Premium mouldings made from genuine wood and designer aluminium result in durable frames with unmatched surface finishes. You'll also benefit from strong MDF backing, not cardboard and a crystal clear plexiglass, not styrene.
We want to make sure we're protecting and creating more sustainable forests than we're using. So, we've ensured that all wooden mouldings are sourced from suppliers who hold the PEFC™ and FSC chain of custody certifications.
The difference is clear
Now you can enjoy your framed photos or artwork and experience astounding clarity not seen before. Your pictures appear razor-sharp, and colours appear more vibrant than ever - from all angles. Unlike other frames found online, our unique Clarity+ glazing doesn't scratch easily, has a high UV resistance and doesn't yellow over time, so there's less to distract you from your picture. 2mm float glass is also available to order online.
Quality materials are just the start of the journey. Our skilled craftsmen and women work closely to ensure that every frame, mount and mirror we create is perfect. That means approving all the pieces that go into making them - the moulding, the backing, the mirror, the glazing, and even the fixings are subject to numerous quality checks. Because when a frame arrives at this standard of fit and finish, every element counts. Discover more about how our products are made below.
World class saws
Experience seamless corner joints thanks to our six highly advanced saws, which produce unparalleled, splinter-free mitres. Our primary saw is one of the only saws of its type in the country and can cut to an accuracy of 0.01cm.
We don't cut corners
Each time a moulding is selected and unwrapped for cutting by our expert sawyers, it's inspected under intense white lights for grain uniformity, surface blemishes and colour variance.
Our high performance saw blades make effortless work of hardwoods and aluminium. The saw blades are made from tungsten carbide, which means our framers benefit from blades that stay sharper for longer. Additionally, most framing saws use blades with 24 teeth whilst our blades utilise 80 separate teeth resulting in frames that enjoy cleaner cuts.
Once the lengths have been cut to size, they're checked for chips and perfect 45° mitres before progressing to pinning.
Robust underpinning is vital. Framers who simply glue corners together risk compromising the structural integrity of your frame, increasing the likelihood of it bowing out of shape. Instead, we use compressed gas to fire layers of metal pins deep into the moulding, which results in a sturdy frame that can withstand both the rigours of shipping and a lifetime on the wall.
Pinned to last
Our newly upgraded computerised underpinners can store up to 3,000 moulding profiles, ensuring each frame benefits from the ideal pin pattern.
After each length has been cut to its exact size our pinning team inspect the moulding again. Each pinner receives about a months training from a GCF framer so they understand each individual frame and its qualities. By undergoing such intense training, we can guarantee that each corner is gap-free.
Of course, high-end equipment helps. So, each of our Cassese® Mach 4 machines can pin 3,360 frame corners per hour and its Smart Wedge Drive System™ ensures perfect corner alignment. Its powerful clamps, exerting over 100kg of pressure help to secure the frame in place throughout the process to allow the pins to be fired accurately into position.
Surround your pictures with a traditional window mount, float mount, or multi-aperture mount, then switch up your designs by choosing from a range of mount finishing options that include luxury deep bevel and 'V' groove designs. Why a mount? Mounts add a powerful aesthetic component to your designs by giving artwork breathing space, helping to draw the viewer's eyes to the detail of the picture.
Gallery quality mounts
Our swiss engineered GUNNAR® mount cutters offer computer-controlled precision, resulting in award-winning quality and speed.
Each mount is cut from a high-quality board that meets strict conservation standards set by the Fine Art Trade Guild. Our boards have a higher micron rating than most. So when you look at your mounts, you'll be struck by their quality. And, once cut, our white core mounts stay white - the bevels will not discolour over time.
Our specialist mount cutters inspect these materials before being positioned on our vacuum cutting machines. These computerised mount cutters are the fastest anywhere and allow us to cut right to the edge of each board - increasing the maximum size we can cut.
Packaging and delivery
We use clever packaging designed in-house to protect materials like glass during its journey from us to you.
Packaging that delivers
Our packaging has been extensively refined over 15 years. Frames are now suspended in a smart box that incorporates a car style crumple-zone designed to absorb shocks during transit.
From us with love
Packaging, of course, is only part of the equation. Carriers are responsible for making sure that your package arrives safe and sound. We select shipping partners with highly regarded reputations - providing exceptional service for other leading brands, including the world-famous Hamleys of London and Harrods.
All our delivery partners make receiving your frames more convenient. Each offers a range of in-flight options such as delivery to a neighbour, a local collection point, or reschedule for a different day.