Why should I choose online framing?

As an online framer, we know that finding the best framing service can be overwhelming. From quality to customisation, pricing to website features, we'll cover all the factors you should consider when trying to find the best online framing service. We'll also discuss the benefits of online framing compared to buying from a high street store.

Framing doesn’t have to be complex or expensive

Have you ever had a piece of art or photo you never got around to framing? The hassle of finding a reputable local framer or the high cost of bespoke framing can often be a deterrent.

But framing your artwork or photos can be easy and inexpensive. With online framing, you can frame your favourite pieces affordably and conveniently – from the comfort of your home.

If you want to transform your walls with your favourite art and photos, it’s time to explore the world of online framing. With over 22 years of experience, we’re the UK’s leading online picture framer, and we’re dedicated to helping you find the ideal frame to display your cherished memories and artwork.

With our expert guidance and a vast selection of framing options, you can create a picture frame you love for your artwork or photos quickly.

Why should you use an online framer?

When framing your artwork or photos, using an online framer (like eFrame) offers a range of benefits you won’t find in high street shops.

Explore a huge choice of moulding styles

Whether you’re looking for a traditional wooden frame or a modern aluminium frame, an online framer can offer a wider selection than a physical store due to the lack of space limitations. This includes not only a wide range of styles and colours but also different materials such as wood and aluminium. Thanks to our easy-to-navigate website, you can filter over 600 mouldings styles in seconds.

Many online framers offer both custom and ready-made sizes, allowing you to find the perfect fit for your artwork or photo. Custom sizing gives you the freedom to choose a frame that perfectly fits the dimensions of your piece, while ready-made sizes are a quick and convenient option for standard sized artwork or photos. If you don’t know where to begin with sizing, check out our size guide which helps you find a frame in the right dimensions for your art.

Competitive pricing

As an online framer, we don’t have the same overhead costs as physical stores, so we can offer more affordable prices without sacrificing quality. Plus, we provide transparent pricing with no hidden fees, so you know exactly what you’re paying for – we also make it easy to compare prices against other framing companies.


Our website allows you to order your frame from the comfort of your own home, saving you time and hassle. Our virtual framing tool lets you preview your artwork or photos in different frames and styles. Go a step further and opt to print and frame your digital photo with us; we professionally fit it, saving you the time and effort of doing it yourself.

Delivery options

Our online framing service is ideal for customers who live in remote or rural areas or for those who have mobility issues. With our website, you can order your frame from anywhere in the country and have it delivered straight to your door. Our specially designed packaging ensures your framed artwork or photos arrive safely and securely.

Virtual frame tools and customisation

Many online framers, us included, provide virtual framing tools that allow you to upload an image of your artwork or photo and see how it would look in different frames and mount options. This can help you decide which frame style works best for your piece. The same tools allow you to create a unique and personalised frame (or mount) that suits your needs. Experiment with custom borders, glazing options and more. Big-brand high-street shops offer little to no customisable options, which might mean your frame doesn’t fit your picture properly.

The original online framing design tool by eFrame
Interactive frame designers, like our Design Studio, make online framing easy and offer transparent pricing

Inspiration and ideas

Online framers often provide inspiration and ideas for framing through their website, blog, and social media channels. This can spark your creativity can help you explore different framing styles and materials you may not have considered otherwise.


While big department store frames are certainly affordable, the frames are often made abroad in Asia, and the quality is often reflected in the price you pay. On the other hand, online framers often use premium materials and employ experienced craftsmen to ensure that your artwork or photos are framed to the highest standard – in the UK.

Customer support and expert advice

Online framers often offer multiple customer support options, such as email, phone, or chat, which can provide quick and convenient help. eFrame also offers a huge range of framing how-to guides to help you frame at home. In addition, online framers often employ framing professionals who can offer expert advice and recommendations on framing styles and materials. This expertise can also be found online in our buying guides to assist you in ensuring your piece is properly preserved and presented.

Ordering ease

Online framing offers a straightforward ordering process. You can easily upload your photo or artwork to the online framer’s website, select your framing options, and place your order from the comfort of your home.

Contract framing and fulfilment

Online framers can provide contract and commercial framing services for businesses. Online framers possess a unique combination of expertise in framing, printing, technology, and logistics – at scale. This makes them well-equipped to provide additional services for businesses that high-street shops cannot. These services include contract framing for businesses with high volume needs and drop-shipping services for artists that want a simple, outsourced framing solution. With their expertise, online framers can efficiently and effectively produce high-quality frames and deliver them anywhere, quickly.

Get your frames fast

One of the key benefits of using an online framer is the speed and efficiency of the process. Online framers often offer a faster turnaround time than traditional brick-and-mortar framers. This is because online framers usually have a streamlined process, which means less time is spent on manual tasks like cutting and measuring. Additionally, online framers often have a larger team of experts working to fulfil orders, which means they can handle more orders simultaneously.

Fast turnaround times can be beneficial if you need a framing job completed quickly, such as for a last-minute gift or an urgent exhibition. Some online framers even offer express delivery options for an additional fee, which means you can have your framed artwork or photo in your hands in as little as 24 hours. Just select priority service when you checkout with us.

Are there any drawbacks to online framing?

We understand that some customers may have concerns about using an online framer, especially if they’re used to using a high street shop.

One common concern is the quality of the product. Some customers may be worried that the quality of the framed artwork or photos they receive from an online framer won’t meet their expectations. However, over 600,000 customers, including professional artists and photographers, testify to the quality of our products. We use the same high-quality materials as local framers to ensure that your framed artwork or photos look their best and last a lifetime.

Another concern is shipping and handling. Damage in transit can be an issue; however, we use specially designed-packaging and work with reputable shipping companies to ensure your product arrives in pristine condition. If it doesn’t, we ship a replacement frame out on the same day.

 eFrame use trusted and reputable partners to deliver frames, like DPD
Choose an online shop that uses trusted and reliable delivery partners

You might think the range of customisable options is less varied online than in your local framer. However, our virtual framing software allows you to customise each frame to your heart’s content, allowing you to create the perfect frame in minutes.

Finally, some argue that being unable to physically touch and feel the moulding before purchasing is a problem. However, we offer free-of-charge samples, which allow you to see the materials and the quality of the frame in person, giving you peace of mind before you buy.

At eFrame, we’re dedicated to providing a high-quality service that addresses all common concerns. If you’re still not sure, get in touch and talk to one of our expert framers.

How to choose the best online framer

Choosing the right online framer can make a huge difference in the appearance of your frame once it’s been hung.

Firstly, quality is a crucial factor. Look for an online framer that guarantees the quality of their products and uses high-quality materials to ensure that your frame lasts. Read reviews or testimonials from other customers to help you determine if the company has a good reputation, like our Trustpilot score.

Secondly, consider customisation options. Choose an online framer that offers a range of bespoke framing options, such as different frame styles, materials, and sizes. It’s important to select an online framer with virtual framing tools, allowing you to preview your artwork or photos in different frames and styles to create the perfect frame that meets your specific needs.

Price is also an essential factor to consider. Look for an online framer that offers competitive pricing without sacrificing quality. Ensure they provide transparent pricing with no hidden fees, so you know what you’re paying for. Check out our money-saving guide for tips.

In addition to the above factors, consider the usability of the online framer’s website. Look for a website that is easy to navigate and provides clear information about their framing services. A well-designed website can make the framing process easier and more enjoyable.

Firstly, a brilliant website. Nobel prize to its designer. Then the company does what it says on the tin – what was agreed.
– Customer Trustpilot Review

Another factor to consider is product photography. Choose an online framer that provides clear, high-quality photographs of their frames and products. This can help you better visualise what your framed artwork or photos will look like and make it easier to choose the perfect frame. We spent over six months photographing our frames, taking 4,500 images in the process.

eFrame product photography example
Professional product photography give you the confidence to shop online

It’s important to select a framer that offers premium shipping options to ensure your frames arrive safely. If you’re local, we allow you to collect your frame too!

By considering the above, you can choose the best online framer for your needs and enjoy high-quality, customised framing for your artwork or photos.

Framing has never been easier

In today’s digital age, choosing an online framer is a convenient and cost-effective way to enhance your artwork’s or photos’ beauty. Considering the abovementioned factors, you can choose the best online framer for your needs.

At eFrame, we’re dedicated to providing high-quality, customised framing services that enhance the beauty of your artwork or photos. We offer a range of customisation options and a user-friendly website that makes the framing process easy and enjoyable. Our transparent pricing and reliable shipping options ensure that your frames arrive pristine.

Find a frame today

With over 3 million frames made, we’ve perfected the art of online framing.