Custom Frame Buying Guide

Our buying guides will tell you everything you need to know about our range of made to measure frames, from technical specifications to which item suits different budgets and needs.

Frame parts

The picture frame anatomy

Awards and documents, perfectly housed in our beautiful A4 frames

What is a custom frame?

When we refer to a custom frame what we mean is a picture frame or photo frame that can be made to your exact specifications. Custom frames are manufactured here in the UK by our own professional framers for both non-standard and standard size prints or posters.

When you create your custom frame in our simple to use 'design studio' you can change various elements to perfectly suit your room, budget and decor.

Prices for our made to measure frames are the most affordable anywhere and fall under our best price guarantee.


When it comes to our custom frames we offer two different materials. Wood and aluminium. Both represent exceptional quality and value.


See our size measuring guide

Our measuring guide has everything you need to ensure your picture frame fits your item perfectly.

Choosing the right style

Match Existing Decor

It is important to make sure the frame style and mount style match the current theme of the interior.

Match Your Art/Photo

Keep in mind when choosing your picture frame and/or mount the item you are framing. For example - If you are framing a treasure map then opt for something which reflects both its importance and age. A clean, aluminium frame probably wouldn't work as well as a wooden oak frame with this item.

Fortunately the frame studio on this website allows you to upload your pictures and see them inside your frame before you make your purchase.

Framing Inspiration

What's the best way to frame your holiday pics? How should you go about ensuring the look of the finished frame will match your image?

With over 600 moulding styles and 350 mounting styles that can be combined in virtually any size the choice you have is enormous, and possibly daunting. But fear not! To make your task nice and easy, we have prepared a few examples for you to use for inspiration.

So visit our room inspiration section for hundreds of great framing ideas or see below for inspiration based on the items you're framing.

There's a reason we have over 280,000 customers...
Our service and products are rated 9.7 out of 10