Although it can be and might be a daunting task, in actual fact the choosing of a frame is quite simple provided that you know what you are doing. However when you don’t know what you are doing when it comes to frame, it might be advisable to call in somebody who knows a little bit about frames. Professional framers can do the hard work for you but you still need to make some of key decisions relating to the frame and mount.
The first thing and probably the most important thing is not to choose a frame that is going to dominate and overpower your artwork. The last thing you want to do is distract whoever might be looking at your painting or photograph by having a complete inappropriate frame. You need to remember that the artwork should be centre stage and the frame is there merely to enhance and protect.
Secondly, it is always worthwhile telling the framer where you are going to be putting the artwork. They may have a suggestion or two about a frame that would be suitable for different locations so that your artwork does not become damaged by excessive exposure to sunlight, heat or moisture. Professional framers are best placed to offer you advice about such things.